I have decided to write this article about Aweber auto responder service after I have inspired by the features of their ( Aweber Program ) service. Not only myself, Aweber is the most preferred choice for auto responder needs from startup bloggers to top bloggers online. When I subscribe the email newsletter of my niche blogs ( top money making blogs) I have found that most of them are using the Aweber for their email newsletter service that made me to look up their services. And I am writing this article to help other webmasters to choose best auto responder service for their needs

Best Subscription management

One of the best part with Aweber auto responder service is , its feature rich controls over email newsletter subscription management . Email subscribers are best managed with its control panel that allows creating, editing and deleting the email lists quickly.

Some of other features supported by Aweber auto responder are

• Add subscribers using website forms and manually adding using add subscriber menu
• Add multiple accounts using importing contacts from various supported file formats like CSV, Text files and other email list formats
• 25 fields of custom field addition for every leads
• Recording IP addresses of every subscribers signup
• Recording regional information like country, state, city, postal code, Area code, latitude, longitude and DMA code of subscribers
• Blacking particular email address or group of email addresses from newsletter subscription
• Individual and bulk subscription contacts removal feature
• Unsubscribe link with every newsletter send to the subscribers

Personalized email newsletters

Every email newsletters will be personalized by sending with their name and with their other preferences. Aweber supports dynamic email newsletter management that enables to send the newsletters with varying field values.

E.g

Hi “ Subscriber Name”

Subscriber name will be replaced with their corresponding name by setting the variables in the newsletters. Not only the subscriber name by adding the custom fields with the opt-in form or sign up form you can have better control over their preferences and choices. you can send different email newsletters for different type of categorized subscribers like subscribers belongs to different category, Age group, regional and much more .

Some of the Aweber’s personalization features are

• Name personalization: Full name, first name, and last name.
• Automated capitalization correction.
• Emails address personalization.
• Geographic information such as origin Country, State, City, Postal Code, Area Code, Latitude, Longitude, and DMA code
• Date Personalization: Current, future, and sign up dates.

More over Aweber supports 25 other custom fields that you can also specify when creating the newsletter. The geographic information like country,state ,city code others will be automatically recorded during the email newsletter subscription that can be effectively used for sending newsletters with advanced filtered approach.

For example you can send the particular country targeted Advertisements newsletters to the subscribers who belong to the particular country. The subscriber regional information will be automatically recorded during the newsletter signup will be used for filtering the email campaign receivers and it was great news for the people who actively participate with serious email marketing campaign

Excellent campaign tracking

Aweber provides excellent campaign tracking features like

• No of email addresses sent
• No of email addresses successively received at receiving end with detailed information
• No of email addresses bounced with detailed information
• No of emails opened with detailed information
• Click Through Rate of email newsletters

And much more

Email Attachments support

Email attachments like eBooks, software downloads, documents and other electronic information can be securely sent it through Aweber auto responder. If you are selling digital goods online then this email attachment best suited for delivering your digital goods to the buyers after purchase. Because newsletters with their attachments are better monitored through various parameters like no of downloads made, IP Address and other regional information of email subscribers

Easy Shopping cart integration

If you are serious about selling your product or service through the email marketing campaign then I strongly recommend going for Aweber auto responder program due to its support over easy shopping cart integration with their newsletters. By making the necessary settings from your control panel you can setup your shopping cart integration with newsletters with few minutes of time. Most of the webmasters fighting to integrate the shopping carts with newsletters but the Aweber makes your job easier, setting up the shopping cart is just few steps away for any one with Aweber.

Advanced Ad campaign tracking

The another best part of this service is providing the advanced Ad tracking information about the advertisement campaign you have sent with your newsletters

• Supports all type of Ads including email, web and even print Ads can be supported
• Tracks unlimited no of Ad campaigns
• Real time report status of each and every Ads

Pre Designed templates

Aweber control panel filled with best working pre designed template based on different formats and structures. The templates can be edited through the WYSISWYG editor according to your preferences. Working with this editor is much easier and within minutes your template will be ready to serve. Using this editor you can rearrange the elements, modify the properties like text color, font size, image potion and etc, hyperlinks, Adding tables, embedding images and much more features.

Unlimited Built in Features

Aweber auto responder comes with unlimited built in features like

• Unlimited Auto Responder management
• Unlimited personalized follow-up messages
• Unlimited campaign management

Advanced reports generation

Reporting is the powerful part for any analysis system, with Aweber you can have best control with your email marketing campaign some of the reporting features are

• Newsletter sent statistics including success rates, Bounce rates, Click Through Rate
• Subscriber Ads Tracking
• Report data importing to CSV and other email formats
• Geographical representation of subscribers and delivery rate

RSS/XML Feeds to Email Newsletters

RSS/XML feeds to email newsletter is the exclusive service offered by the Aweber program. Using this service the email newsletters can be created using your RSS/XML feeds. Aweber uses unique feeds broadcaster technology that converts your website RSS feeds into newsletters so now you no need to write a single word for your newsletter let Aweber makes works for you automatically.

Superior Customer support

Aweber offers superior customer support can be reached though toll free customer support number, free live text support available round the clock so now you are not alone the support system is lending their hands for your help.

30 days money back guarantee

Aweber offer risk free 30 days money back guarantee for try their services, if you are not satisfied their services you can request your money back in this trail period. But I am sure you will really satisfied with their services

Best wishes for your successful email marketing campaign

Build Strong brand image

Using auto responders you can build strong brand image with your subscribers. Your e-mail marketing campaign best managed through auto responders which will helps to get touch with your viewers by sending periodical newsletters. Using the email marketing campaign wisely increases the brand awareness with your subscribers that increase customer trust with your company that helps you to sell the product or service with minimal effort. Nothing will help your business than having the customer credit and trust; clients are preferred to buy from the vendors on whom they trust. Auto responders help you to manage your e-mail marketing campaign with automated approach that saves your valuable time, manpower and your money.

Keep your members get informed

With the help of auto responders you can send periodical information updates to your subscribers with automated approach. Subscribers always get the information updates in the form of email and the best part is , these all works can be automated by creating scheduled works . With the help of auto responders you are providing valuable information to your viewers that increase your relationship and obtain reputation from your audience.

Drive continuous traffic to websites

Driving the steady website traffic is one of the nightmares for webmasters but the solution is auto responders. If your email subscriber list has 1000 subscriber means, then you can have 1000 unique visitors to your website regularly for the particular period of time. You can’t expect 100% traffic from your subscriber list , but you can expect more than 65-70% website traffic regularly to your website. As you know that the more visitors viewing your website, the more success rate that you can receive it increases Pay Per Impression(PPI) , Pay Per Click (PPC) , Pay Per Action (PPA) and even with Pay Per Sales(PPS).

Promote your product or service

Auto responders are great way to promote your product or service with the huge audience. Sending the informative newsletter with attractive offers increases the chances of your product or service promotion with your niche market.

Run Follow-up email campaigns

Not all the website viewers will purchase the products or service at the first visit, most of the viewers take time and refer much information before they buy products. To attain maximum sales you should get touch with your viewers and keep them following regularly through newsletters to increase the sales.

E.G

Convert the trail member into premium member using follow-up campaigns

Send the special discounts or offers and make them preferred to buy

Generate repeated sales

Not only auto responders are helping for the fresh sales but also it will be used for repeated sales with your clients. Sending the related products or service according to the client preferences or choices get from their purchase history will helps to improve the repeated sales with your clients.

Educate your affiliates

Auto responders are better used as an educational medium highly helpful for tier based affiliate programs. The down lines of your affiliate programs are better trained through auto responders to increase sales. You can also maintain better contact with your affiliate down line with auto responders.

Article promotion

You are looking for promoting your article with group of audience then it can be done through the auto responders. By embedding affiliate links or sponsored advertisements that also increases the chances of sales and promotion.

Automated email course distribution

If you are planning for email course distributions and paid content subscription it can be better managed through auto responders. By making the initial settings with auto responders the email course will be automatically distributed over the selected time period.

Remainder service

Remainder service can be better managed with auto responder, which sends automated and custom email messages to the concern persons. Seasonal greetings, birthday wishes, Remainders, subscription intimations and so on are some of the example usages of auto responder remainder service.

1) Supported payment modes

Not all the payment modes are used by everyone, someone using different payment mode for buying the products online, so better address this issue the shopping cart should support maximum payment mode to attain maximum sales. Some of the standard payment modes are PayPal , Google Checkout, egold and etc.

2) Automatic Tax Calculation

Calculating tax is important when you are products to be delivered after paying the tax by your clients then your shopping cart should support the automatic price calculation of the products. If your shopping cart is enabled for automatic tax calculation the each and every products present in the cart will be updated with their corresponding tax price. The shopping cart system should comes with the features to support various options like

• Automatic tax exclusions for specific categories or products
• Manual tax overriding for specific products
• Custom tax price inclusions for special region or special interest clients

By adjusting the settings with the control panel or admin panel the shopping cart system should update their values through the entire control panel.

3) Shipping Handling

If you are selling the physical products over online, then your shopping cart should comes with the special options to handle your shipping orders. The best shopping cart system is the one which supports industries well known FedEx , UPS and other shipping handlers . The shopping cart will have the features to track shipping coordinated with these above shipping handlers to improve the customer satisfaction policy. Tracking the shipping orders are vital role in selling physical goods online, the most success physical products sellers online are having excellent shipping handlers by effectively managing the shipping orders. if your products were reached your clients onetime that will creates best brand impression than any other. So its all depends on the best shopping cart that comes with best shipping handling features

4) Supports both electronic and physical goods

If your company is actively participating of selling goods online for both electronic and physical goods, then your shopping cart should handle these both type of goods. As we see earlier in shipping handling options, your cart should support the shipping handling for physical products then your cart also have the features to handle the electronic goods for delivering the soft goods online. The cart should have the features to adjust their settings for both categories if your selling these two different categories of products from the same place.

5) Soft goods delivery

Different than the physical products, most of the companies will deliver the soft goods immediately when the client successively making the payment via the shopping cart. Being stored and delivered over online, digital goods can be easily pirated and more vulnerable to virus attacks. If the digital products are available to downloadable from a fixed location will increases the chances of the product to be copied by multiple persons and sometimes it will be shared with forums and other networks. By considering these factors in mind the shopping cart should to overcome this problem by providing solutions such as dynamic download locations, automatic download link expiry after specific time period and specific time usages.

Note:

I will write special article about “Protecting digital goods online – Protecting seller’s interest “ and it will be up very soon.

6) Return to Shopping pages

The most reported failure with shopping cart design , in the vendor point of view is “ shopping cart abandonment “ which will causes the losses when the client abandon the carts without buying any items. There will be lot of reasons for buyers to abandon the carts but it should not be the reason of poor cart design or navigations. Sometimes more prospective buyers also abandon the cart after navigating to the “Add to Cart” pages due to the failure to locate the products that they are interested .Most of time buyers will click the “Return to Shopping” (may be you have used others terms for returning to your products sales page) to explore more products on the particular category when they really want to find niche products on their interests. When they couldn’t find the items that matches their preferences they will suddenly abandon the cart without purchase. Having this in mind, the cart should have the options to list down the items according to the preferences

7) Thank you pages

Thank you pages not only important to display thank you information for valid sales made by buyers but now a days thank you pages are customized to boost affiliate sales by embedding special landing pages. So having this feature in mind the shopping cart should support the WYSISWYG editor to create special thank you pages.

Automated Receipt Delivery

Whenever the buyer successfully made the payment they should receive the confirmation mail and receipt for the purchase they have made. In case of e-mail confirmation it should have the options to edit the values of Subject of the e-mail, body of the e-mail and where as the receipt have the following option like custom logo customization, Buyers billing address, Items description, date and support information.

9) Secured Layer Support

Most of the buyers prefer to buy the items from the websites which have implemented with maximum security. From signup form to finishing sales using payment gateway, the shopping cart software should support the Secured Socket Layer (SSL) implementation with your website. By making minimal changes the shopping cart should ready to adapt to deploy with SSL to increase sales by increasing customer trust

10) Huge Data Import

If you have already having the products and their descriptions in the CSV or Database format then your cart should support the huge data import into new cart by importing from the admin panel. This will options will helps when you are migrating to the new shopping cart software or new versions. Huge data import option present in the shopping cart software will saves lot of time by importing the data by single click rather than adding the products information one by one. The shopping cart software supports data import options like importing from CSV, Excel sheets, and SQL so that it can be done easily. Now a days various shopping carts are designed by importing affiliate data feeds from the affiliate networks like CJ, Link Share and etc so the cart software should support this type of data import options for setting up the shopping website online

11) Data Exports feature

Data export feature of shopping cart software helps not only for migrating the information from one cart to another but it also helpful to integrate the information with other third party software for various analyses like ROI, inventory, accounting or other Sales Tracking operation. To best address this feature the cart should export the feature to export the data in the various formats .And the software also have the feature to export the whole cart data or custom data export by selecting into various formats.

12) Related Products Suggestion

To increase the sales volume the cart software should support smart products suggestion related to the already products in the cart. This feature will increases the chances of additional sales with your buyers so the shopping cart software should provides related products suggestion by best address their choices or preferences .

13) Integrated Auto responders

Auto responders are considered to be the ultimate weapon any online sales systems, by effectively using the auto responders your sales volume can be increased dramatically. Choosing the buyers preferences and sending the automated sales campaigns periodically increases the sales volumes. To having this feature the shopping cart software having the options to setup and manage the auto responders within this cart or support the third party auto responder function like Aweber.

14) Newsletter Subscription

When you are periodically updating the data with your website these information should reach your subscribers to get informed about your offers. Sending newsletters periodically increases the sales and as well as your brand name. If you are sending the newsletters periodically, the buyers will often visits your web site that leads to prospective sales.

Note:

Managing newsletters are just like the sword with two side edges may be it will be helpful or it will have the chances to being harm you, so your newsletters should be relevant, periodic and useful so that it can be sticky with your clients

I will write the more information in my another post about “Newsletter Management- Sword with two edges “wait for some time

15) Coupons and discounts

Coupons and discounts also plays vital role in increasing sales volumes. Coupons are easily shared and spread out among web that will bring huge prospective sales leads to your website. So the cart software should have options to create manage and track the coupons information with your website. Like coupons, discounts also to increase the sales so the cart software have the options to manage the discounts with specific category of items (item that are in stock for long time, meeting expiry date) or with specific items .

16) Build in Advertisement management

Sometimes sellers prefer to present the advertisements within the shopping cart whenever the such situations occurs the cart software should ready to provide the solutions for that, it should have the feature to manage multiple options like multiple Ad format support, Multiple Ad placement support, Ad expiry after specific impressions, Random Ad delivery , Ad click tracking and etc.

17) Pop Up Box builders

Pop up boxes have the greater visibility with the viewers to by selectively integrating this feature with the cart you can increase sales volume and the customer experience. The pop up boxes are better assists for increasing e-mail subscription, notifications and much more places

18) Viral Marketing

Nothing will work than word of mouth, so the carts have the facility to add the viral marketing features integrated with the website. If the clients found something interested about your services or products then they have the facility to share this information with their friends, colleagues or other networks. Recommending these information by implementing tell your friend option and sending mails by importing contact directly from the address books of third part e-mail service like Gmail, Yahoo, Hot mail and etc provides better promotion of your website instantly

19) Social Networking

Now a days social book Networking has attainted greatest peak by better implanting this feature with your website the products will be reached with prospective buyers faster than ever before Some of the famous you can consider to integrated with your carts are

Face book, Twitter, Digg, Stumpleupon and etc

20) Printer friendly support

In various situations buyers still prefer to manage their records also in physical formats so the cart should have feature to help them, for this wherever needed the cart have the feature to print the pages for making records. Some of the places where clients prefer to make the printable copy of the website are payment receipt, contact pages, and product pages.

21) SEO Friendly Design

If your cart producing the pages based on SEO architecture will helps to promote your website with various search engines. SEO friendly URL, Meta tag management, Bred crumb navigations, Social Book marking and other options present with cart software will allows your website rank better with multiple search engines