What is Microsoft Pub Center?
Microsoft pub center is the Microsoft sponsored contextual advertisement program offered to publishers. Microsoft pub center is best supported by its already existing Ads network Microsoft Adcenter for its performance and Ad delivery.
Fig: Microsoft Pub center Login
Joining Microsoft Pub center
Microsoft approving publishers by following the strict guidelines and terms so it will not suitable for entry level websites. Anyone who wish to join with Microsoft publisher network can apply directly by heading over to the following website
https://advertising.microsoft.com/publisher
Being approved by the pub center, the webmaster should have valid US address, so like Yahoo Publisher Network (YPN) its still not available for global geographical area. Every webmaster has limited with 10 approved websites (subject to change) and after that no websites will be allowed to enroll on that publisher name.
The Pub center working environment
Microsoft pub center working environment is much similar to their competitors ,you can view some of the snapshots captured from pub center program
Fig: Microsoft Pub Center Dashboard View
Fig: Microsoft pub Center sample Adformat
Advantages of Microsoft pub center
Minimum payout
Pub center offers minimum payout of $50 for its publishers so now you can receive your money much faster and its even ideal for websites which optimized for lower CTR.
Highest average earnings for publishers
Some of the recent reports claims that, pub center offers highest average earnings for its publishers when comparing with their competitors like Google Adsense and Yahoo Publisher Network
Block Ads by keywords
This is the one of the interesting and unique feature offered by pub center, using this “Block Ads by keywords” will helps you to block the Ads served to design with particular keywords. This will helps you to block the low paying keyword targeted with your website that will be good news for publishers
Limitations of Microsoft pub center
Limited with US publishers
Yes, pub center is available for US based publishers and its not yet available internationally
Lacking of advertisers
Pub center is not having enough advertisers to combat with its competitor Google, it won’t help if your content is targets the keyword having enough advertisers or may be no advertisers at all
Poor Ad targeting
Recent studies shows that pub center is not yet well optimized for targeted Ads, the pub center is yet to be improved to serve the Ads that best target with the content
No RSS feed product
Pub center doesn’t supports RSSS feed Ads where Google supports much more platforms like RSS feeds, Mobile Ads to deliver the Ads.
Quick factors about Microsoft pub center
Allowed geographical area: US Only
Allowed languages: English only
Allowed Text Ad formats: 11
728 x 90 – Leaderboard
600 x 250 – Wide rectangle (new)
468 x 60 – Full banner
(336 x 280 – no)
300 x 250 – Medium rectangle
(250 x 250 – no)
240 x 400 – Vertical rectangle (new)
234 x 60 – Half banner
180 x 150 – Rectangle
160 x 600 – Wide skyscraper
125 x 125 – Square button
120 x 600 – Skyscraper
120 x 240 – Vertical banner
1 Pop-up Format
250 x 250 – Square pop-up
Image Ads Support: yes (subject to change)
Sponsored Search: No
RSS Feed advertisement: No
Ad blocks per page: 3 Ad units allowed
Changing Ad font sizes : yes
Conclusion
If you have the quality website filled with targeted audience, then you will choose Microsoft Pub center that pays you more money than its competitors . Being packed with Microsoft support, Pub center will really boosts the market competition and there are lot of possibilities that it will brings nightmare to Google management in coming months
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