Blocking MFA sites using Adsense preview tool


When Made for Adsense websites (MFA) brings nightmare to webmaster’s life, Google lend his hands for help . Google offers” competitive Ad Filter “ option to block the MFA websites being served on your website or blogs.

But how can I build my MFA lists?

Building list of MFA websites is an biggest challenge for a webmaster that ever had   , growing number of MFA websites make the situation more critical. But Google offers reliable list building tool called “Google Preview Tool” where webmasters can build the list of websites that are served as an Adsense Ads on publisher’s websites. From the list of websites you can find the MFA websites that are targeting your website

Installing the Google Preview Tool

Google Preview Tool is designed to work with IE browser that its means  ,it works only  in the windows based environment .To install the Googgle preview tool in your desktop ,the following steps to be followed

Navigate to the Google preview tool download page on your Internet Explorer browser

http://pagead2.googlesyndication.com/pagead/preview/en/reg/preview.reg

Fig: Installing Adsense Preview Tool on windows

Fig: Installing Adsense Preview Tool on windows

Then you will be asked to “Save” or “Run” the document

Don’t be panic about the security warning, Google is the reliable and secured information source so just download and save the document. When saving the file be sure to save the file with “ .reg” extension

For Example: adsensepreviewtool.reg

Note:

Still you are confused about the security warning, and then you can run the security scan with your preferred anti-virus software after downloading the file.

Install the tool by running the file , then the dialog box will opens about the warning message of “ Values going to be added with Registry” . Just ignore the warning message  and press “ yes” button so that it will be added to your registry.

That’s all now the Google preview tool has been enabled with your IE browser.

Found Adsense Preview Tool on IE by clicking right mouse button

Found Adsense Preview Tool on IE by clicking right mouse button

You can found the “Google Adsense Preview Tool” by right clicking the mouse

Ok lets begin our analysis, First navigate to your website or page where you have find suspicious MFA sites listed with Google Adsense and click the” Google Adsense Preview Tool” option

That will brings you the “ popup Window” which displays the  lists of websites being served the advertisements through Adsense on the particular page

Fig: Selecting Websites with adsense Preview Tool

Fig: Selecting Websites with adsense Preview Tool

Just select the all the websites and press “Show Selected URLS” option

This will provides the list of URLS, just copy the list in to a text file and save

Selecting websites using adsense preview tool

Selecting websites using adsense preview tool

Continue the process in all the pages where you want to block the MFA sites with your website

Finally remove the duplicate entries from the file and get the result of the lists .But note that , the list is not filled with MFA sites completely ( may be it contain very few links) so don’t do anything before proceeding with the next step

Caution:

This is not the final MFA websites list so don’t be adding this list with” Competitive Ad Filter “option of your Adsense account at this stage

The next step you have to follow after getting the list is to compare the websites with the deciding factors of locating MFA websites

Factors give conclusion about suspicious MFA sites

Hosted on free servers and blog platforms

Websites using numerals, hyphens and inappropriate words in their domain names

Linking with other suspicious MFA sites

No quality or duplicate content

Multiple Adsense Ads appearance at the same page or posts

Landing page doesn’t have enough page rank or no page rank

Fig: Finding Suspecious MFA Websites

Fig: Finding Suspecious MFA Websites

Note:

Not the single factor provides the conclusion of MFA websites but more number of factors appeared in single website will gives the strong conclusion that is the chances of being an “MFA “website

For Example:

Higher chances of being an MFA site = No quality content or poor content +multiple appearance of Adsense Ads in the same page+No page rank or Alexa rank at landing page+Domain contains Hypens

You can add up your own value and deciding factor to locate MFA websites

Just do this process for the complete list of your saved document. May be its time consuming process but it will helps you to save your dollars that fell from your pockets. Alternatively you can hire the professionals from freelancing websites like Guru.com,Elance.com or with any other websites

Ok finally, you have got the final list of MFA websites, and then the next step is to update this list with your Adsense account

Updating MFA websites list with your Adsense account

Fig: Adsense Compettive Filter menu

Fig: Adsense Competetive Filter menu

Just login to your Adsense account and select “ Adsense Competitive Filter “option present in the “Adsense Setup” menu

Just enter the URL of the final list of MFA websites in the textarea of the competitive Ad filter option and press “Save Changes “ button

Fig: Updating MFA List with Adsense Account

Fig: Updating MFA List with Adsense Account

That’s all ! Google updates the changes you have made will be reflected with your account within 24 hours of time after your submission.

Further Reference

Google Adsense Preview Tool

http://pagead2.googlesyndication.com/pagead/preview/en/reg/preview.reg

Microsoft Pub center – Microsoft’s publisher program

What is Microsoft Pub Center?

Microsoft pub center is the Microsoft sponsored contextual advertisement program offered to publishers.    Microsoft pub center is best supported by its already existing Ads network Microsoft Adcenter for its performance and Ad delivery.

microsoft-pub-center-login-form

Fig: Microsoft Pub center Login


Joining Microsoft Pub center

Microsoft approving publishers by following the strict guidelines and terms so it will not suitable for entry level websites.  Anyone who wish to join with Microsoft publisher network can apply  directly by heading over to the following website

https://advertising.microsoft.com/publisher

Being approved by the pub center, the webmaster should have valid US address, so like Yahoo Publisher Network (YPN) its still not available for global geographical area.  Every webmaster has limited with 10 approved websites (subject to change) and after that no websites will be allowed to enroll on that publisher name.

The Pub center working environment

Microsoft pub center working environment is much similar to their competitors ,you can view some of the snapshots captured from pub center program

microsoft-pub-center-dashboard

Fig: Microsoft Pub Center Dashboard View

Fig: Mirosoft pub Center sample Adformat

Fig: Microsoft pub Center sample Adformat

Advantages of Microsoft pub center

Minimum payout

Pub center offers minimum payout of $50 for its publishers so now you can receive your money much faster and its even ideal for websites which optimized for lower CTR.

Highest average earnings for publishers

Some of the recent reports claims that, pub center offers highest average earnings for its publishers when comparing with their competitors like Google Adsense and Yahoo Publisher Network

Block Ads by keywords

This is the one of the interesting and unique feature offered by pub center, using this “Block Ads by keywords” will helps you to block the Ads served to design with particular keywords. This will helps you to block the low paying keyword targeted with your website that will be good news for publishers

Limitations of Microsoft pub center

Limited with US publishers

Yes, pub center is available for US based publishers and its not yet available internationally

Lacking of advertisers

Pub center is not having enough advertisers to combat with its competitor Google, it won’t help if your content is targets the keyword having enough advertisers or may be no advertisers at all

Poor Ad targeting

Recent studies shows that pub center is not yet well optimized for targeted Ads, the pub center is yet to be improved to serve the Ads that best target with the content

No RSS feed product

Pub center doesn’t supports RSSS feed Ads where Google supports much more platforms like RSS feeds, Mobile Ads to deliver the Ads.

Quick factors about Microsoft pub center

Allowed geographical area: US Only

Allowed languages: English only

Allowed Text Ad formats: 11

728 x 90 – Leaderboard

600 x 250 – Wide rectangle (new)

468 x 60 – Full banner

(336 x 280 – no)

300 x 250 – Medium rectangle

(250 x 250 – no)

240 x 400 – Vertical rectangle (new)

234 x 60 – Half banner

180 x 150 – Rectangle

160 x 600 – Wide skyscraper

125 x 125 – Square button

120 x 600 – Skyscraper

120 x 240 – Vertical banner

1 Pop-up Format

250 x 250 – Square pop-up

Image Ads Support: yes (subject to change)

Sponsored Search: No

RSS Feed advertisement: No

Ad blocks per page: 3 Ad units allowed

Changing Ad font sizes : yes

Conclusion

If you have the quality website filled with targeted audience, then you will choose Microsoft Pub center  that pays you more money than its competitors . Being packed with Microsoft support, Pub center will really  boosts the market competition and there are lot of possibilities that it will brings nightmare to Google management in coming months