What is Yahoo Publisher Network
Yahoo- the company needs no introduction with dot com world is now comes with alternatives to combat with Google. Yahoo publisher network is the Yahoo’s Pay Per Click Program (PPC) introduced to combat with famous PPC program Google Adsense. When it comes to the matter of major search engine and its related services the three major giants( Google,Yahoo,MSN) fighting each other to dominate the market . From the experts point of view, the introduction of Yahoo publisher network (YPN) is one of the service offered to capture the advertisement market. But the sad point is , Google’s paid advertisement concept is best adapted from the overture – The subsidiary of Yahoo network.
Advantages of Yahoo publisher network
Higher Average Earnings for publishers
The best part with Yahoo Publisher Network is offering Higher average earnings for publishers when compare with Google Adsense. Yahoo offers best compensation for publishers than Google that made the publishers turn towards Yahoo Publisher Network
Drawbacks of Yahoo Publisher Network
Only available to the US based publishers
So many initiation drops, RSS Ads dropped, Yahoo Europe Publishing dropped
Ad serving only available for English language only
Seems doesn’t match with your content
Doesn’t support multiple Ads in single page or post
No image Ads support
Still at beta stage
Joining Yahoo Publisher Network
Joining with YPN network is easy by applying with YPN Program
http://advision.webevents.yahoo.com/ypn/leads/index.php?loc=USYPN0005
But be sure that you have US address before joining this program
Conclusion
When comparing the features of YPN with their competitors, its performance is not completely satisfactory, but the Yahoo publisher Network is best suitable for webmasters who are looking for higher average earnings to their sponsored Clicks
Further Reference
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