Imagine that you have impressed by some kind of service from the particular publisher and that time you are subscribing their service as a trial basis. You are really impressed with their services and after some time your trail with particular service is going to expire! Now you are receiving mail from the service provider about renewal your service as a premium one. After the series of mails received from the service provider you have turned your head to the premium service, now you are the premium member.
What that examples tells, nothing but it’s all about periodic and custom sales marketing campaign transforms the trail member into premium member. Its all about converting the leads into sales, as we humans did with the real life but in case of software program it won’t sleep, Never get tired, and never it got forgot its schedules like I we did. That’s we called it in the name of Auto Responders
What are auto responders?
Auto responders are programs automates the process of email responses, sales marketing campaigns and even products or service updates with your subscribers. Auto responders generally used to send the response email as soon it has received the mail from the any email addresses.
How Auto Responders are working
Auto responders were just working as the principal of email newsletter the only difference is auto responders were working in automated format with zero manual efforts after setting up.
Common usage of auto responders
To better assists about common usages of auto responders I have just wrote down few example situations to help beginners (Professional marketers please excuse)
Webmaster at vacation
You are the web master of the particular company and your responsibility is to collect the link requests from multiple sources and listing them with particular website after approval from the concern department. Now you are in your vacation and you already setup the auto responder with your email so that your clients can receive the information of you are in vacation. In this time someone sending mail to your email address and they are receiving the response immediate as soon they send mail to yours
Thanks for your link request interest, but for your information I have just out for my vacation and your link request will be considered as soon as I am here, may be at starting days of coming month.
Hope that you will be stay tuned
Article directory promotion
You are in the process of promoting your website with article submissions; the particular article directory is getting submissions only through sending to their emails. So you are sending your work to their email address and you have received their no reply auto response just as shown below
Thank you for submitting your article with samplearticledirectory.com, your article will be published with our website if its meets our guidelines. And only you will be informed if your article is accepted.
This is an automated message, there is nothing needed to reply this mail further
Advanced usage of auto responders
While auto responders are commonly used for increasing customer response, the auto responders are used for making follow up calls, information updates, and promotional offers.
You are just signup for free member; you are receiving automated mails for converting the free member to premium member
You have bought a product a month before, now you are receiving mails from the particular vendor about suggesting the new products that related to your choices or preferences.
Advantages of using auto responders
Always get informed – Nothing will be left out
By using auto responders deployed with your client base or subscribers you can send automatic information whenever you are updating the service, price changes, new discounts, referral schemes and much more.
Automated Follow-up calls – Zero manual efforts
As we seen in the very first paragraph of this article, auto responders are great ways to increase the follow-up calls delivery at zero manual efforts; everything can be automated by making the changes initially. The automated follow-up calls are great ways to convert the leads into successive sales
Never sleeps, Never get tired – Sales around the clock
Unlike manually managing your sales campaign auto responders doesn’t need human super vision( manpower for managing campaigns ) It won’t sleep while your customers awaken ( may be you are at San Francisco and your client may at France ) It never get tired as you did( maybe I am also) . Auto responders will be available and work for you 24 hours a day, 365 days in a year.
Creates brand image – Minimal effort needed to sell
Auto responders are great way to develop to increase customer responsiveness that also the ingredients to create the brand image with your clients. If you have build the brand image with your clients you have just need minimal efforts to sell your service
Creates anticipation – Client awaiting for next mail
Auto responders will send mails periodically, creates anticipation with subscribers and they will wait for the next mail arrived to their inbox from your side.
How you can setup auto responders
If you are planning to setup your auto responders for managing the sales marketing campaign then you have two options to get started with
Write down the auto responder scripts or download the scripts available from net and install it with your web server (Not recommended)
Subscribing the hosted auto responder service from premium service providers like Aweber and Getresponse.com (Highly Recommended)