One of the greatest advantage with Google Adsense program is ,it suits any type of blogging environment ,from low traffic websites to highest traffic websites . By optimizing the your Adsense strategy, you can acknowledge the high CTR that brings more income from your blog.
Higher Traffic = Higher CTR
Always be mind that, you can increase the CTR rate by increasing the traffic , higher the page impressions leads to the highest CTR so always concentrate on the traffic . Increasing the traffic are the first and foremost step for increasing the revenue of your Adsense income
Make your Ads presented as the part of the content
Blend your Ads with content-The first thing you have to do when you are putting the Adsense Ad code is to choose the color scheme that best matches with your blog content. The adsense Ads should be displayed as the part of content not should be presented as an Advertisement so that viewers can feel free to click. Most viewers will hesitate to click if they found if it is an advertisement. So you have to choose the color scheme that perfectly blends with the content where you are going to put your ad code.
Use Borderless Adsense Ads-When using Text Ads , remove the border around the Ads that will increases the chance of your CTR by 300%.
Make link text blue- By default all the hyperlinks are colored as blue, so maintain the default color scheme with your Adsense hyperlinks so that it can be seemed as internal link or some reference links
Google Site-specific search box
Google Site specific search boxes give you the best search functionality as well as earning opportunity to your blog. You can select the position of the sponsored Ads combined with the natural search results with this tool. The best optimized working position of this search box is to top right corner of your blog.
Using effective Ad positioning techniques will helps you to improve the CTR ( Click Through Rate ) dramatically . Selecting the best Ad positioning for your site will be comes from the regular tests done with your blog
Fig: The Dark colored portions represented on above image is most viewer scanning places \receives higher CTR
Image Ads Usage
Text Ads are best suitable for content rich websites where as image Ads can be suitable even for sites having minimum content and also the certain portion of viewers will be attracted with the graphical image Ads instead of text ads, so whenever possible utilize the Image Ads effectively
Definitely section targeting is one of the exclusive feature of Google Adsense program, by effectively using this method you can get higher paying Ads for your blog contains lower paying keyword content.
You can target your Ads by inserting start and end tag of Google_ad_section
Content you want to target.
– Google_ad_section_end –
Read more information about Google Section Targeting techniques
Block Low Paying Ads or Irrelevant Ads
Use competitive Ad filter to block low paying or irrelevant ads being displayed with your blog. But be caution, this filter is region sensitive so some keywords pay low pricing will be differently priced with other region or countries . For Example if some keywords paying $.25 on your country will be priced $3 with other countries.
So always use this tool with caution, you can test drive the Labnol’s Google Sandbox tool to preview the Ads targeted with various regions
Always keeps reasonable white spaces around text Ads to avoid the possibility of collapse with content .
Use page Targeted Keywords
If you sick with Google section targeting method, you can use page targeted methods to represent your Ads. Google is always representing the Ads by scanning the first two or three paragraphs, so always use the targeting keywords on your first three paragraphs of your posts .
Use Images with your Text Ads
Images are always attract the viewers attention, when you have restriction to use Adsense text ads ,then you can place attractive and relevant sized images above or next to the Ad units. You can use the Adsense beautifier to position the images automatically with your wordpress blogs.
Positioning the images near the Adsense text Ads may violate their TOS (Terms Of Service)
Track the performance using channels periodically
Channels are best tools to track the performance of the individual Ad units .Always position and test the Ad formats, Ad positioning and color scheme periodically , give proper time intervals to measure the performance .
Plan, Measure and Control
Always ready to plan your Ads, measure the performance periodically and control the revenue over time . You can get better results only by experimenting