As i already told to you, the Adspace selling is the better way to increase the blog income and many of the top money bloggers are successfully doing the same for many years. Now its your turn to implement, but the problem is many of our fellow bloggers having the problem of finding the advertisers for their Adspace selling campaign by manual methods. Herewith I come up with solutions to this problem. I hope that it surely helps you
Research and analyze your competitor
World Wide Web is the best research tool that ever created for mankind , with WWW you can get the best of the research information like
- Who are associated with your competitor?
- What strategies that your competitor following?
We are going to use this best of research tool for finding your advertisers to sell your Adspace. Ok lets begin.
Find the advertisers who sponsoring your competitor
The first thing you can look for the competitor is who are sponsoring their Adspace just visit your competitor blog and view the sponsored Ads section and find the potential advertisers.
Find how much money the advertisers spending with your competitor
Find how much money the advertiser of your competitor blog paying for? But you can ask me the question, How do I find, how much money the advertisers paying with my competitor? The answer is by closely monitoring the competitor Adspace rates on their blogs. Most of the blogs are provide this information openly in their blog pages
Prepare your Adspace budget
After analyzing and researching your competitor now you can prepare your Adspace budget before promoting this campaign. This is very important that to plan your Adspace budget because you can’t take your competitor Adrate as your Ad rate because not all the blogs have the same kind of visitors ,regional targets, visitor types and more factors are decides this value. But why we are prepared the analysis in our earlier step because it will helps you to take as an reference measure to your campaign.
Ok lets begin to prepare the Adspace budget of your blog, Adspace budget is the pre calculated model of the total cost expected from your Adspace compaign.
Your Adspace budget = calculated Average expenses+ revenue
You can fix your expected Adspace budget before starting the campaign so that it can helps your to achieve the targets of your blog monetizing
- The following are some of the general factors affect the expenses of your Adspace campaign
- Hiring the professionals for managing the campaign
- Service charges or transaction fees required for the financial transactions
- Providing the acknowledgement or receipt for your clients
- Costs required for Ad insertions and Adtracking
- Costs required for managing your campaign ( E-mail marketing ,setting up auto responders)
Not all the steps are necessary for this campaign, it’s different from every people and their needs , for example you may alone manage your campaign, but if have the decent income then why not let the other people do the job for you, whereas you can focus on other important issues
After summing up the results you can build the budget for your Adspace campaign
Build Advertiser Database
Building the potential advertiser lists will helps you to optimize your blog income in various ways. So don’t be hesitated to build the list when you are preparing for your Ad space campaign, your list format should contain the following fields
Name, email address, business name, Category, client with (Where they have already advertized)
Try to get all the possible fields that included in your list will helps not only you are going to approach for your Adspace sales but for creating the strong & long lasting relationship to your business
Send Adspace Request Campaign
After all you have finished your previous steps; this is the time to start contacting with your potential advertisers
You can use best possible ways to reach your advertiser, most of them only sticks with the e-mail marketing but I strongly recommend to do telephonic contacts,if possible get the direct meet with your advertiser ( why not you just try and feel the difference) that not only increase the responsiveness but also it will brings you more business (yes, humans are more addicted to relationships like we do)
When you are contacting your potential advertisers be sure to describe the possible advantages of your blog, you can frame your answers by preparing the answers the following questions
Why should the advertiser buy Adspace with your blog?
What makes your blog stand alone from the crowd?
Just prepare the answers for the questions and include this with your conversation, always try to think from the advertiser point of view and make your conversation stick with these benefits
Manage your Adspace campaign effectively
Managing the Adspace campaign effectively is most important of your Adspace campaign; Perfect tracking is required to manage the tasks like
Ensuring the reliability of displaying Ads( if you have used dynamic banner advertising it will ) it should be available when the Ads are in active state
Removing of advertisements after expiry period
Tracking the no of times the ads going to be served or no of page views or etc
Sending the intimation calls to your advertisers before its going to be expired
Maintain constant contacts with your clients
Do you feel its all finished? Not really, But its just started Now! Don’t think that your terms are over after completing the deal with your advertiser. Always closely monitors the results of the advertisers that got with your Adspaces , protecting the interest of your advertisers are more necessary to retain with your side so be prepared to get monitor and get communicated with your advertisers. Because our client success is our success be a part of them.