Site links are collection of links represented like lists format when you searching on Google for certain websites. Site links are appeared below the results of the website contains collection of links leads to various pages of the particular website or blog .Site links are introduced by Google search engine generates site links for the particular sites automatically as per their algorithm
Advantages of site links
Better visibility over other Listing
Site links hold more space than any other listing than any other listed websites with Search Engine Result Pages (SERP) so it better attracts the attention of the viewers and also increases the chances of Click Through Rate( CTR ) with your viewers
More traffic to older posts and internal pages
Using site links even your older posts and your inner pages gets more traffic so now your readers have the better chances to dig your site more deeply.
Showcasing your authority
When your site or blog is appeared as site links listing with Google it makes your blog or site stand alone from the crowd or makes you unique from the other listing that gives great authority and increases your brand name.
How to get site links for your site or blog
There is no open criteria specified by Google for being listed with site links but according to the experiments the following factors are strongly considered to get the site listing with Google.
Your site or blog should have more than 2 years old
Your site or blog should witness steady and positive traffic growth
Your site or blog should implement better navigation to all the pages
Your site or blog should provide valuable and relevant outbound links with related to your theme
Your site or blog have better CTR and lower bounce rate
Popularity of the pages or posts
Your site or blog should receive better authority
You should follow the best SEO practices
Not but not least your site should obtain Google trust
Controlling your site links
To being introduced recently Google doesn’t provide enough control over your site links with corresponding websites. But only thing you can do with right now to control over your site link is to block the site links with your website. For this you need to register your website with Google Web master Tools (if you have already registered means, you are lucky .if have not yet registered? No problem, Do it now!)
After login with your Google web master tool where you can find the menu called “ Site links” where you can control your site links with your web page. If you don’t want to be listed with site links means you can select the block site link option to block your site links from listed with Google
Further Reference about site links
What Google says about site links?
Matcutss Video about site links